While it’s unfortunately a cultural phenomenon, the truth is the beauty industry is markedly dominated by women’s products, tying physical appearance to ideals of youth = beauty, forming many social norms. Aside from contributing to a mere 15 to 20% of the Asia-Pacific and Western markets, the majority of men’s skincare do not really work, usually due to many harsh ingredients and are mostly comprised of repackaged leftovers from women’s lines.
But good skincare isn’t just about grooming – it also signifies good health and hygiene. Like women, and perhaps even more so, men’s skin is exposed to sun, pollution, dirt, and stress. It is prone to aging, acne, dryness, sunburn, rosacea, hyperpigmentation, and much more…
At Puraveda Organics, our products are formulated differently for the modern gentleman with – fewer steps, unisex, non-fragranced products, and relevant solutions.
Unique Skin Biology and Choice of Ingredients in Men’s Skincare
Men’s skin is thicker with more collagen compared to women. It is also considered oilier (dominated by Kapha dosha) with larger pores and more active sebaceous glands. Grooming habits (such as shaving that causes microdamage) add to the problem inherent to finding good skincare for men. Men also have to struggle with sensitive skin conditions such as rosacea/ blemishes/ eczema/ psoriasis.
All of this makes it important to use male-inclusive skincare with ingredients that can penetrate their thicker skin with higher efficiency. Some of the best ingredients to balance men’s skin include:
- Aloe Vera – Soothes and calms skin.
- Salicylic acid (from White Willow Bark) – Penetrates oily pores, calms skin, and prevents breakouts.
- Hyaluronic Acid – Hydration without heaviness.
- Zinc Oxide – Protects from UV rays, controls oil, and supports healing.
- Vitamin C – Brightens and boosts collagen.
- Peptides (Argireline & Matrixyl) – Barrier repair/ Anti-aging.
- Neem – Anti-inflammatory and antiseptic.
- Sandalwood Essential Oil – Tightens, calms irritation, and prevents red bumps and ingrown hair.
- Hempseed & Meadowfoam Seed Oil – Balances and moisturizes oily skin.
- Peppermint – Invigorates and stimulates.
Skin Care Formulas Tailored for Men
As a brand that normalizes high-quality skincare experience for men, here’s why our clients root for Puraveda Organics Unisex skincare –
- Tailored to the skin’s biology (according to Dosha requirements – learn more).
- Minimalist (3-4 step regimens) & Multi-functional formulas.
- Clean ingredients – made with USDA-approved, organic, sustainable, and natural ingredients.
- Artificial and/or synthetic fragrance-free.
- Lightweight, fast-absorbing formulas that penetrate skin into the deep dermal layers for more effective results.
- Simple, eco-friendly glass, PET/recyclable, minimal & clean packaging.
- Optional add-on targeted treatments for better results.
- Transparency in ingredient listing and brand values.
- Personalized customer experience.
Concern #1: Kapha Dosha
Traits: Oily Skin, Enlarged Pores, Excess Sebum, and Frequent Breakouts
Recommended Regimen:
- Daily Treatment (2X) – Pore Perfect Cleanser, Pore Perfect Hydrator/ Toner, Bioscience Peptide Complex or Rejuv Serum.
- Weekly Treatment (2-3X)- Papaya & Honey Exfoliation Mask & Scrub
- As Needed – On the Spot Blemish Treatment (Day/ Night) with Kaolin Clay/ French Clay.
Concern #2: Pitta Dosha
Traits: Redness, irritation, sensitive to common ingredients, rosacea, and other hypersensitive skin conditions.
Recommended Regimen:
- Daily Treatment (2X) – SBR Cleanser, SBR Hydrator/ Toner, Bioscience Peptide Complex (optional)+ SBR Serum.
- Weekly Treatment – SBR Facial Mask
- As Needed – On the Spot Blemish Treatment (Day/ Night) with Kaolin Clay/ French Clay
Concern #3: Vata Dosha
Traits: Dry/ dehydrated or normal skin, prone to fine lines and wrinkles, pigmentation, and rough texture.
Recommended Regimen:
- Daily Treatment (2X) – Daily Cleanser, Daily Hydrator/ Toner, Bioscience Peptide Complex + Collagen Boost Serum.
- Weekly Treatment (2X)- Papaya & Honey Exfoliation Mask & Scrub
- Eye Treatment (Optional)- Aloe Eye Serum (Day)/ Overnight Eyeline Prevention Serum (Night).
Concern #4 – Sunburn/ UV Protection/ Photoaging
For all men, using sunscreen every day is critical for maintaining good skin health and youthful appearance, SunProtect SPF 30+ with Zinc Oxide and natural SPF oils not only provides Broad Spectrum UV-protection but its DevaBright technology reverses hyperpigmentation. Use it daily as a last step to your morning skincare regimen. Repeat every 2 hours when outside and after swimming.
Concern #5 – After Shave Irritation/ Ingrown Hair/ Razor Bumps
Pre-Shave: Rinse the area with dosha-specific cleanser.
After-Shave – Apply Puraveda After Shave Balm/ Toner with an authentic sandalwood aroma. Continue with serum treatment of choice.
Giving the Gift of Self-Care To Your Favorite Man
For gift giving, encourage thinking about the recipient’s specific skin care (or dosha) needs. Is his skin dry or oily? Is it prone to acne, signs of aging, or specific skin conditions such as rosacea? If you have trouble understanding or discerning these concerns, ask them to take our skin specific dosha quiz or purchase and send a gift certificate for a personalized experience.