
People are understandably concerned about product ingredients and dermal permeability (Ie; the ability for these ingredients to enter the bloodstream)
Let’s consider the possibilities.. Picture the fact that your body is composed of literally trillions of cells, surrounded by and filled with fluid. Imagine that the goals is to keep these cells healthy, nutrient rich and toxin free.
SOMETHING TO THINK ABOUT..
And yet, many of us subject our bodies to toxins daily. Arguably the greatest offender may surprise you.. Sugar! You read that right, it’s sugar. Like almost everything you can think of, sugar is lethal in high doses.
Currently the average American ingests almost 160 lbs of sugar per year (cited by MedicineNet). That is (unbelievably enough) 770% of what is recommended for the average American woman. In other words literally a toxic level. Sugar is incredibly damaging to our bodies, and yet most of us are literally bathing our cells in it every day via our dietary choices, causing daily insulin spikes, heart and kidney disease, obesity and diabetes. (from the American Journal of Clinical Nutrition) While this may seem far afield for a skin care blog, in actuality the health of your body is ALWAYS reflected in your skin. Sugar is also a major cause of premature skin aging!
So, while we do believe that subjecting your skin to ‘micro-toxins’ (my word) such as parabens and coal tar derivatives, and we certainly shouldn’t be poisoning ourselves with our skin care (and as such our product do not contain any of those things), we also believe that it’s important to maintain perspective, and remember to focus on the big (macro) things in life we have control over with our lifestyle choices.
It is our belief that by choosing high quality organic skincare, there is great benefit to be gained by the absorption of trace amounts of key ingredients into the skin such as permeable vitamins C, A and E, as well as the plethora of cellular antioxidants found in almost every one of our Ayurvedic INGREDIENTS.
HOW TO INCREASE PERMEABILITY OF EFFECTIVE SKIN ACTIVES?

Yes, there is actually a scientific equation for this! You can actually influence the the absorption of skin actives and thereby the effectiveness of your skincare by using this formula below.
- P = Pressure. This includes high humidity levels which forces more moisture and nutrients into the skin cells.
- V = Volume. By applying skin actives to a larger area, you also increase uptake.
- n = Increase the amount of product you apply, the frequency of application, or in the case of our PuraVeda Organics products, use products with you concentration of active ingredients.
- T = Temperature. Basal body temperature is elevated at night, which is why night creams or serums can be so effective. Saunas and other heat producing methods also help skin drink up nutrients.
Amino Acids penetrate the skin quite easily and efficiently and also enhance the penetration of other ingredients by basically ‘opening the cellular doorway’ when used in conjunction. This is another reason natural ingredients work so well in that many of them are naturally rich in amino acids. The wisdom of nature never ceases to amaze!
SUMMING UP
Skin care ingredients are either absorbed directly into your skin cells and passed through, or pass around and then through or absorbed into glands before being excreted out of the body. While there will continue to be controversy around the absorption of these ingredients, we believe the best course is to work at increasing the absorption of ingredients that have been proven to be safe, beneficial and effective. Use warm water for cleansing prior to applying treatment serums twice a day. Make your evening skin care regimen a priority and use products with a high ingredient concentration.
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