Our formulations are designed to work synergistically for maximum effectiveness, so you can experience the full benefits.

Which PuraVeda Formula Is Right for You?

A Natural Clarifying Shampoo is your best “Hair Reset Button” – especially made to remove heavy styling residue, general oil and hard water build-up, and for hair that lost its shine and bounce.  

But what’s inside a Clarifying Shampoo that makes it truly effective and non-damaging? It’s powerhouse ingredients from fruit acids and natural botanicals that sweep away residue build up and transforms your hair from weighed down to volumized and weightless

Here’s what we added to Puraveda Organics’ revolutionary Natural Clarifying Shampoo for Shinier, Healthier, Stronger Hair in just 1-2 wash cycles. 

#1 : Apple Cider Vinegar

    Apple Cider Vinegar or ACV helps in multiple ways to balance scalp pH that can be disrupted by alkaline products and hard water. It reduces dandruff, soothes itchy scalp, adds shine, and smoothness. 

    ACV binds minerals and build-up to refresh scalp and hair health. Our Natural Clarifying Shampoo contains ACV with “The Mother” – a byproduct of fermented apples in its raw, unfiltered form. At its very best, this high-quality ingredient is full of probiotics, antioxidants, trace minerals, and bioactive compounds. ACV’s mild acidic pH of ~3 dissolves residues from hard water, chemicals/ residue build up from hair products, and excess oil. 

    As a bonus, antioxidants and probiotics in ACV support scalp healing and neutralize free radicals (responsible for oxidative stress). Also reduces dandruff-causing microbes. 

    The single ingredient is gentle/ doesn’t strip scalp oils (when used in proper concentrations), yet very effective compared to any detergent-heavy clarifying shampoo. 

    #2 : Lemon Peel

      Lemon peel is suitable for removing both oil-based and mineral-based build up

      Lemon peel + Citric Acid works as a chelator, exfoliating agent, and a 100% natural – antioxidant-rich ingredient in our Organic Clarifying Shampoo to revive hair and improve softness. In particular, Citric acid in lemon peel is a pH adjuster (~4.5-5.5) that improves scalp health, while D-limonene (lipophilic in nature – found in citrus essential oil) is a natural solvent for oil/ product residues + a chelating agent that removes calcium and magnesium deposits coming from hard water. 

      The multi-functional natural ingredient, additionally, supports UV protection and reduces scalp inflammation.  

      #3: Peppermint

        Volatile oils and Menthol in Peppermint act as mild solvents to dissolve last traces of excess sebum and product residue, in a gentler way. Peppermint improves circulation and delivers more nutrients and oxygen to support improved scalp health. Leaves a light, fresh sensation – without the squeaky dry feel.

        If your scalp’s pH barrier is temporarily compromised, Rosmarinic acid in Peppermint comes to the rescue by neutralizing free radicals generated by UV, Pollution or Chemical Treatments – great for gently preserving the hair quality of color-treated hair! 

        #4: Burdock

          Popularly known to promote a “scalp detox and hair revitalizing ecosystem” –  Burdock is yet another effective ingredient for natural hair clarification. It has tannins to remove excess sebum and light build ups. 

          Additionally, Fatty acids in Burdock extract in our Organic Clarifying Shampoo eliminates greasy scalp and dry ends after the treatment. Effectively prevents hair brittleness.  

          #5: Aloe Vera

            Aloe Vera has Saponins – a mild cleansing agent to gently break down residues (dirt/oil/product buildup). It’s also got Polysaccharides / Acemannan that help retain moisture – making hair softer, smoother, and more manageable, right after the clarifying therapy. 

            FAQs on Ingredients for Clarifying Shampoo

            #1: Which Ingredients Should You Absolutely AVOID in Clarifying Shampoo?

            A: Strong Surfactants such as Sulfates – SLS (Sodium Lauryl Sulfate), SLES (Sodium Laureth Sulfate), Cocamidopropyl Betaine, and other toxic ingredients should be eliminated for any cleansing hair care regimen.  

            #2: Which Surfactant(s) you should USE for cleansing your hair?

            A: African Black Soap Base, Yucca Root, and Castile soap are the three best natural surfactants for your hair. 

            #3. What makes Ingredients in Clarifying shampoo for Natural Hair different from Regular Shampoo?

            Natural Clarifying shampoos contain stronger cleansing agents that remove product buildup, hard water minerals, excess oil, and pollution residues than Regular Organic Hair Cleansers – but minus any damage or dryness. The strongest of them are listed above that work in-sync for natural deep cleansing and scalp refreshment.

            #4: How Do I Use Puraveda’s Clarifying Treatment?

            A: To learn how to use this treatment, visit our product page or a detailed guide, here