Our formulations are designed to work synergistically for maximum effectiveness, so you can experience the full benefits.
Which PuraVeda Formula Is Right for You?
With long hours at work, early commutes, office air conditioning, screen fatigue, and endless meetings, it is no surprise that the delicate eye area can show early signs of fatigue and aging. That’s exactly why we developed our Aloe Eye Serum – a powerful/natural daytime eye treatment that secretly works 9-to-5 for hydrated and young-looking eyes on-the-go.
Why Does the Eye Need Special Care
- The skin around the delicate eye area is 10X thinner than facial skin.
- Less collagen and elastin – thus, faster aging.
- Frequent blinking/squinting/smiling/other muscle movements results in the appearance of early fine lines.
- Fewer oil glands – thus, prone to rapid dryness and quick loss of moisture.
- Poor circulation
- Sensitive to the environment (UV/Pollution/Air Conditioning/Stress).
Target: Puffy Eyes, Crow’s Feet/ Fine Lines, Dark Circles
Unlike heavy night treatments, Aloe Eye Serum is a fast-absorbing formula that delivers an instant boost of vitality.
The serum stimulates microcirculation to depuff swollen eye bags. A quick dab and massage in the morning (right after your peptide serum treatment and before sunscreen application) works like a mini-wake up call for the delicate eye area.
Additionally, the blend of natural cold-pressed/expeller oils in the formula reduces the ‘stretchy feel’ and keeps your skin extra-hydrated to compensate for the drying effects of office air conditioning.
Used every day (and frequently whenever your eyes feel tired) along with our Overnight Eyeline Prevention Serum (Night) Treatment gives 2X results – visibly improving brightness, reducing periorbital skin darkening (dark circles), smoothing crow’s feet/ fine lines, and gives your eyes a well-rested and even-toned appearance.
Aloe Eye Serum: What Makes it Potent?
Some of the key actives in Aloe Eye Serum are the following (for the full list, read ingredients list on the product page).
- For Hydration and Barrier Strengthening – Sweet Almond Oil and Grapeseed Oil
- Eliminating Free Radicals/ Prevent Aging (Crow’s feet and Fine Lines) – Echinacea, Neem, Bilberry, Vitamin A, Vitamin C, Vitamin B2
- Reduce Puffiness – Rosemary, Rose Essential Oil, German Chamomile, Lavender
- Calming Sensation – Calendula and Fennel Seed
- Mid-day UVB Protection – Carrot Seed Oil
When and How to Use Aloe Eye Serum?
To use the Aloe Eye Serum, gently tap a few drops around your eyes as the final step in your morning skincare routine (but before the sunscreen).
Pro Tip: If you live in a warmer climate, store the serum in the fridge—when used with its cooling effect, helps instantly reduce puffiness and awaken tired eyes.
On-the-Go Refresh: Keep it at your desk (and/or always in your handbag) for a quick midday touch-up. A drop or two brings back hydration and brightness, especially when you’re working long hours in air-conditioned spaces.
The formula is designed to work under makeup without creasing or piling. For an even finish, just use a tiny amount for touch-ups over makeup/concealer.
I Already have Anti-aging Serum, Do I Really Need a Separate Eye Serum?
While your anti-aging treatment provides an overall boost in collagen, elastin, and HLA, the delicate eye area has significantly different needs. Gentler, targeted ingredients in our eye formula soothe and treat the periorbital area without overwhelming this sensitive zone. Use Aloe Eye Serum (Daytime) + Overnight Eyeline Prevention Oil (that comes with a soothing roll-on massager) + Bioscience Peptide Complex for fine-tuned care, faster results, and maximum anti-aging benefits.
Who Can Apply Aloe Eye Serum
Aloe Eye Serum is dermatologically tested and safe for all dosha-types (Vata/Pitta/Kapha/Combination) and can be used by anyone over 20s (Unisex). Early hydration and suitable treatments delay the appearance of signs of aging.

