As a spa professional or a licensed esthetician, you are educated on what works for each particular client’s skin. Whether they need serious hydration, deep exfoliation, restoration of the skin’s pH balance, anti-aging therapy, or a combination of any or all of these – you provide the correct treatments after meticulous examination of your client’s specific skin type. The effectiveness of these treatment methods depend to a huge extent on what spa products you carry and use. However, there are so many competing products available today, and they all claim to be ‘the best’!
So then how do you determine which skin care line will deliver real results for your hard-won loyal clients?
Choosing the correct products from the best organic skin and hair care brands is integral to the success of any spa business. Here are some points to consider before you choose the best organic skin care products for your spa:
1. Clean Ingredients
When your clients approach you, they expect to receive something exotic and luxurious and not some local department store products! Contemporary spa visitors are generally well educated and well aware that most commercial brands contain harsh and toxic ingredients that can irritate and damage the skin. Not forgetting that such ingredients are also deleterious for overall health over time. This sort of educated and upscale clients are searching for lesser-known, but much higher quality ‘clean skin care’ brands free from toxins like mineral oils, parabens, SLS/SLES (sulfates), PEGs, BHT, silicones, Oxybenzones, artificial dyes, fragrances, colors, etc.
It is important to note that you must do your due diligence and not get fooled by brands that are cleverly greenwashing of ingredients due to having superior marketing staff! If you haven’t taken the time to follow the link, “Greenwashing” marketing techniques aim to retain clients with confusing double-speak.. without actually giving the slightest of benefit to the skin. No matter how great a product’s ingredients might look, it’s really important to understand that a meaningful concentration of serious botanically Skin Actives is somewhat of a rarity. Just like you would not expect to get a meaningful amount of Vitamin C from an orange flavoured Skittles! Look for brands that infuse concentrated ingredients in the formula, in their correct ratios, and also ensure that these ingredients are wildcrafted, organic and sustainably sourced.
2. Result-Driven Formulas
While unlike Dermatologists, Esthetician do not prescribe drugs, but instead provide treatments that will transform the skin in a natural & professional way. When you are considering spa products, it’s not only essential to look for effective ingredients, but also to research and validate scientific research, evidence and past positive results behind each product and/or component ingredients. Here are some points to take into consideration to ensure that the product line provides real results:
- Thoroughly read the product reviews (and, do concentrate on the negative reviews, if any).
- Ask questions of educated staff.
- Research each ingredient and the scientific data that supports it’s efficacy.
- Look for the combination of “ancient/herbal + science-backed” formulas.
- Try some test-samples on yourself or volunteers with different skin types before using on your clients.
- Be patient. Any natural skin care formula takes about 2-6 weeks to show real improvement.
- Believe in the product, based on observable results.
3. Going Green
When ingredients are green, or rather as we say ‘biocompatible’ the product simply provides better results. This is due to the fact that organic and natural ingredients have similar molecular structures that are easily recognized and processed by human cells without any side effects (a sign of rejection by the body). Chemical or synthetic compounds instead enter into the bloodstream and can potentially become an irritant to cause hormone disruption and cellular toxicity in the long run. Green skin care has the added benefit of being eco-friendly and is safe to use, unless the user has specific allergy.
4. Company Ethics
Your clients want to feel good about the product they put on their skin. From ingredient sourcing to packaging, there should be a sense of ethics, sustainability and social responsibility. Check the brands website and look for key indicators like responsible sourcing, carbon-offset packaging and shipping, fair trade price ingredients that supports basic human and labor rights, EWG approved certification and so forth.
Contrary to what most people believe, there is no such thing as “FDA approval” on any product. The USDA FDA has a 900 page website that outlines what is and is not allowed. The only time the FDA subjects a product to scrutiny is if complaints about claims, ingredients and so on are made to them directly. And unfortunately, the so-called ‘seal-system’ or certifications are subjected to abuse in the modern times. You must also avoid products that are labeled as ‘Made with Organic Ingredients’ as most often these contain only 70% of organic ingredients, while rest of it is filled with non-organic/allowed/non-agricultural ingredients (often labeled as ‘base material’) – all of which can still harm your skin.
What’s the safest option? Look for products that are labeled with these terms (the more the better!) : ‘Organic’, ‘Sustainable’, ‘Free-trade’, ‘Cruelty-free’, ‘Clinically-proved’, ‘Eco-friendly’, ‘Natural’ and ‘Wildcrafted’.
6. Scope of Personalization
One of the tempting reasons to see a spa professional or esthetician is the personalized approach. Look for organic beauty companies that offer customization of skin or hair care lines based on the dosha type.
Also remember that people want to purchase products that have multiple skin benefits, so ensure that you look for minimalistic skin care regimen that supports multifunctional skin needs.
7. Client Retention
There are multiple ways to passively retain clients with effective and new organic beauty products. Firstly, knowing your demographic is very essential. If you mostly have customers who are 20s or something, then without compromising much on the quality, look for simple organic skin care regimens with more consideration on the cost factor. For customers who are 30s and above, be stringent about the quality of products. You may be hesitant to choose costly professional skin care lines for estheticians, but keep in mind that client retention is always higher when they see fast and stable results (even if they need to spend a little out-of-budget on quality treatments). Also, for formulas that are 100% natural and ‘concentrated’, a little goes a long way ensuring less frequent repurchasing. Most spa customers are looking for results, not cheapness.