We recently learned that the term ‘Clean Beauty’ first emerged in Southern California along with the trend of “clean eating” in the late 1990s? Since then, it has become more of a marketing term, where skincare and cosmetic brands claim “clean beauty” means to be free from undesirable/ less necessary ingredients and have a more natural composition.
But is that the actual truth? Having been in the Organic/Natural beauty business many years, we are seeing a great deal of poorly researched formulations, lack of regulation, and misuse of natural/synthetic ingredient terminology and products arising in the past 10 years, regardless of these kinds of claims.
In a world of “influencers”, science, and sustainable development – where every product is made to be put under a reality check – ‘clean beauty’, we feel definitely needs a reformed approach in the name of consumer transparency! This requires a balance between efficiency, sustainability, factualness in ingredients and their concentrations, and the removal of misinformation/misrepresentation/false information.
[Here’s an intro to – Clean beauty].
Defining Clean Beauty in 2024
Fast forward to 2024, today’s customers are more concerned about product efficacy than just ‘clean’ and ‘safe’ ingredients/ formulations.
So, the new trending term is ‘cleanical’ – a product that is made with a blend of clean (ethical) and effective/ clinically ingredients. Of course, these formulas also need to be free of chemical toxins.
Clean Beauty – The New Definition
This new definition of clean beauty has its roots in the ancient medical system of ‘Ayurveda’. Ayurvedic Skincare and Haircare uses the principles of balance and purity to synchronize the three doshas (life forces) – Vata, Pitta, and Kapha. Aryuveda historically and successfully uses proven (over centuries) plant-based ingredients for their healing and calming qualities to help ‘train the skin’ and provide long-lasting results.
This is a targeted approach where your skin/hair receives only those active botanicals that produce actual results far better than a commercial general non-specific skin or hair type formula would have. For instance, a Pitta Dosha imbalance (such as those diagnosed with Rosacea or Sensitive Skin), will benefit far with ingredients like natural Salicylic Acid (from White Willow Bark) and Comfrey rather than with Castor Oil (which is instead very good for Kapha/Oily skin dosha) or other sensitive skin-unfriendly ingredients like Alcohol or Retinol.
(Learn more about effective active ingredients in skincare)
Ayurvedic Clean Beauty at Puraveda Organics
At Puraveda Organics, the timeless efficiency of Ayurvedic formulations is rooted in natural and sustainable beauty, and such, is beautifully fine-tuned with the best western skincare practices to give you most effective results.
Since Ayurveda is considered to be a slow procedure, this amalgamation is truly necessary to give FAST + LONG-LASTING results without any side effects.
For instance, our age-defying BioScience Peptide Complex diminishes the appearance of fine lines, wrinkles, hyperpigmentation, and more within 60 days of dosha-treatment. Backed by both Ayurveda and Western skin care practices, this formula contains Ayurvedic ingredients like Gotu Kola, Ginkgo, Green Tea, Tamarind, Neem, and many others, which supply antioxidants and provide a healing cellular boost to damaged cells, while also having modern and naturally-derived ingredients like Hyaluronic Acid, Peptides (Argrieline and Matrixyl) and CoQ10 all in their ‘scientifically proven concentration’ levels to optimize and deliver results within the guaranteed time.
All our products utilize both Ayurveda and truly ‘clean’ modern science to offer the most efficient results (with zero toxic chemicals) that the original concept of “clean beauty” has failed to address.
The easiest way to stop being fooled and invest your money on only truly effective skincare/ haircare, is to stay informed! Always read the labels and check for the formula being free of toxic ingredients.
Read Next: Puraveda Organics: An Eco Friendly Small Business Brand.
