In order to be a successful esthetician, you need a loyal customer base.. and such loyalty is assured when your customers receive visible results in the shortest possible time. However, you can’t rest on your laurels even when a loyal customer base has been achieved ! The industry is always changing, with new innovations and products, and you need to continually work hard to provide the best results for your clients.
Today’s esthetician client is looking for more eco-conscious and plant-based treatments that can transform their skin naturally without chemical toxins with potential side effects. Here are 8 Skin Care Tips for Estheticians that will help you grow your business and give your clients great results.
1. Learn How To Customize Treatments.
Each client has different skin type. Dry skin has the problem of slower cell renewal, which results in rapid skin aging, Oily skin has issues like acne and clogged pores to deal with. For value-for-money and fast & effective results, it’s important to customize treatment plans for your clients, both during the spa session and in between appointments. Here are some ways that will help you to design a perfect regimen for your client:
- Ask to fill a ‘Consultation Form’ – this helps you learn whether your clients have allergies/sensitivity to any product/ingredient. Also determine their routine and lifestyle that can impact the treatment you’re planning for.
- Ask for their ‘Main Skin Concerns’ – Before any session, give your clients the space to explain what are their real skin concerns. You can also ask questions from our Dosha Quiz to better address their skin issues.
2. Keep on Upgrading Your Knowledge Base.
The skin care industry is constantly researching on both new and old methods/ingredients to find that ‘perfect skin elixir’. As an esthetician, it’s not only your job, but also interesting to stay updated on the latest beauty trends. You may participate in webinars, subscribe to newsletters of popular skin care blogs, follow social media pages, or subscribe to one or more of the best organic beauty magazines to help grow your knowledge base.
3. Counsel Your Clients to ‘Stay Realistic’.
Most clients want dramatic results overnight. With years of experience, we can tell you that unfortunately, no ‘clean’ and ‘effective’ method will provide long-term results in a single treatment. Natural skin treatments may take a few weeks for visible results, but positive changes to the skin are lasting. Ask your clients to follow a personalized skin regimen, suitable to their unique skin composition. For faster results, emphasize adherence to their prescribed regimen, ie; don’t skip you routine!
4. Find an Effective Organic Retail Service.
Nobody wants to irritate or aggravate their client, who might feel customers who feel that their spa experience was ruined by a high-pressure sales pitch that wasn’t worth the value. Lesson: Never settle for basic retail products. Find a retail product/service that will provide your clients the maximum results, both at the spa and in-between appointments.
Estheticians like Mikkel Stoeve have worked with Puraveda Organics for over 3+ years, helping transform the results of his clients. It is very gratifying for us to know PVO products have helped his clients overcome many types of skin problems, including extremely difficult conditions like Rosacea.
What makes for a great esthetician, along with regular facial treatments is the ability to inspire your client to continue doing skin maintenance at home by proper lifestyle modifications and adherence to prescribed regimens. Our products are sold at (keystone) wholesale prices to our Wholesale Subscribers – so there is a margin of profit from sales of our products as well as ensuring results and customer loyalty.
5. Be Product Savvy – Turn Clean and Organic.
With rising awareness, most clients are turning towards organic and eco-friendly products and services. These eco-conscious customers not only want a hygienic and calming spa ambience, but they also want clean and effective products. Successful estheticians choose products wisely and often recommend a professional line of products that aren’t easily available in local retail stores. Join hands with a local company and recommend it to your clients only if you 100% believe in them. When choosing eco-friendly products, look for keywords like organic, natural, wild-gathered ingredients, sustainable, fair-trade, cruelty free, reef safe and no toxic chemicals.
6. Prepare Professional Everyday Skin Care Regimen Plans.
You might have given the best therapy to your client, but long-term benefits are observed only when the skin is taken care of properly with high-quality products in between those appointments. No esthetician wants that their spa-efforts to go in vain when customers get home and end up using toxic products that destroy the quality of the skin.
Recommend a Minimalist Skincare Line your clients so that they can save both money and time, yet get the best results. Ayurvedic Dosha system @PVO broadly classifies skin concerns into three categories – Vata (Dry/Normal Skin), Kapha (Oily Skin) and Pitta (Sensitive, Blemished and Rosacea Skin). Each of these skin care lines is formulated with a precise composition of botanical ingredients that works best for your client’s unique skin concerns. Ask them to be strict in adhering to an every day morning and nightly skin care routines so that their skin receives the highest degree of nourishment and the best results.
7. Don’t Forget the Neck and Décolletage
A wrinkled neck and decolletage can make a person look more aged. Therefore, it’s important to provide treatment for the neck and the decolletage area. Our BioScience Peptide Complex (An Organic Topical Botox Serum with Argireline and Matrixyl Skin Peptides) is one of the few anti-aging serums known in the market that also works for the neck and decolletage area and has proven, visible results within 30 days of dedicated usage.
8. Recommend an Effective Sunscreen
Make sure your clients understand how important using sunscreen to their overall regimen. The harmful UV rays of the sun are one of the prime reasons of poor skin quality, including hyperpigmentation, thinning, sagging skin, sun spots, wrinkling and in general faster aging of skin.
Many skin care enthusiasts have troubled skin when following a good routine. This is because they are still using products that are laden with chemical sun-blocks and toxic ingredients like Oxybenzones (now banned), Parabens, Avobenzones, Octinoxate, etc. Ask your clients to replace chemical-based sunscreens with EWG Approved Physical Sun blocks like our SunProtect SPF 30+, which contains Micronized Zinc Oxide mineral particles. It gives maximum protection against UVA, UVB and UVC rays and shields against all the harmful effects of the sun without side effects. Its unique DevaBright formula reduces hyperpigmentation and evens out skin tone.
If you’re a licensed esthetician, wholesaler or run a spa service, you can contact us and give a try to our natural skin care, non-toxic and effective skin and hair care lines before you pitch them to your clients. All Wholesale Accounts get wholesale pricing (of course) and ongoing education on our products and why they are so effective. Join us in our mission of clean skin care and making them as accessible as possible.