Even in the year 2021, over 100 million animals are being used annually for animal testing worldwide. Animals in laboratories are deprived of any semblance of a natural life and are traumatized on a regular basis both physically and psychologically. To our minds, this raises serious questions about the nature of humanity..

If you are an advocate for clean beauty, or love animals, then one of the best ways to SAY NO to this abuse of animals is to switch to cruelty-free products. Not only does it saves the lives of many innocents, but surprisingly is also better for the skin! Here are some great reasons to switch to cruelty-free products:

1. Exposure to Fewer Toxic Chemicals

A brand that expresses love for animals and nature is more likely to be conscious about the ingredients they put in their products.  These brands look for alternatives to mainstream toxic ingredients like parabens, sulfates, artificial colors, synthetic fragrances, etc…. This ensures lesser exposure to toxic and xenoestrogenic compounds to help protect you from skin problems and health issues.

Not to forget, the less chemicals, the less to toxins that are ultimately dumped into the marine eco-system and the environment. Learn Why?

2. Your Skin Gets the Best

Cruelty-free brands strive to use natural, ‘cleaner’ ingredients in their products, which is much more likely to prevent breakouts, allergies, free radical build-up and other long-term issues. These products are always made from plant-based ingredients that are proven effective by both Modern Biotechnology Clinical studies and historical records from the Ancient Science of Ayurveda. Carefully blended Cold-pressed Organic Oils and Essential Oils, Plant-derived Skin Peptides, Natural Extracts from Therapeutic Botanicals and various other wild-gathered ingredients in clinically proven ratios provide far better and long-lasting results, without side effects.

3. It Isn’t Just About Mice or Rabbits

If you are in the notion that animal testing is just done on mice, rabbits and guinea pigs, you are misinformed. In many countries, these tests are done on monkeys, cats and dogs – something that we can never imagine for our own pets! These lab animals are forced to go through serious suffering. They are caged and isolated, as well as maimed and having painful tests performed on them..to test for reactions to harsh ingredients that often cause severe allergies, sensitivity and can even lead to their death.

4. There Are More Practical and Safer Testing Methods

The foremost logic behind switching to cruelty-free alternative is that the age-old practice of animal testing can be totally discarded from the beauty industry. Although there are a number of proven cruelty-free testing methods, animals are still being used by many brands just because they are affordable.

As an alternative, companies can choose from more than 7,000+ ingredients, which have  already been proven safe. Modern lab methods such as in vitro testing, tissue culturing and computer models are not only safe, but they actually provide more conclusive and reliable results.

5. You Support Small and Independent Businesses

In the recent times, a few big companies have begun to join the cruelty-free revolution, for the simple reason that they have decided ‘it would be profitable’. This was made possible because many small, independent and local businesses struggling hard for years to send the world the message of why it is so necessary to love and show compassion for Mother Nature in all forms.

When you opt for these brands who make products in small batches, you are not only help support them, but you can also be assured that your skin gets the best authentic quality of ingredients and expert formulation.

6. You Can Help Reduce out Carbon Footprint

Cruelty-free is a mindful practice and you can take one more step towards this conscious approach by working towards a more ‘minimalist’ mindset (learn how). Choosing only the items you need and discarding all extraneous, questionable and celebrity hyped products with substandard ingredients and formulas helps minimize waste and reduces your total carbon footprint, all of which is great for the planet. A low carbon footprint means a greener planet. And don’t forget, buying fewer, but more effective products, is better for your bank account.

7. Authorities Worldwide are Banning Animal-Testing

Realizing this ethical importance, governments of many countries like Norway, Switzerland, New Zealand and the European Union have banned the practice of animal testing. This is a strong message to the world regarding the importance of switching to cruelty-free products.

8. It’s Easy to Find A Cruelty-Free Brand

Is having a bunny seal the only identification for a real cruelty-free brand?  No!

A product that doesn’t have a bunny seal on the packaging, doesn’t really mean that it is  cruelty-free.

These seals are not only fairly expensive, but there are also cases where companies have used fake logos unlawfully! Look for the company’s online database and check whether the ‘ingredients’ and the ‘complete product’ is guaranteed to be free from animal-testing at all stages.

We at Puraveda Organics work hard to not only meet our customer expectations, but also adopt ‘cleaner’ and ‘greener’ initiatives to make the world a better place. All our ingredients are sourced from the best natural wholesalers globally and are all either hand-gathered sustainably in the wild (for exotic ingredients not farmed) fair-trade organically farmed. We then make them by hand in small batches in our production facility here in Asheville NC, where they are then packaged with glass and recyclable PETE plastics and shipped directly to you – all of which ensures that both raw materials and the complete product itself is 100% free from animal testing. We have consistently refused invitations to export to countries who require animal testing of individual products and will continue to do so…